Masterclass &
Talks
Thirty years at the highest level, a career cut short and rebuilt from nothing, and today a hypercar marque born in Monaco. Bruno Laffite passes that experience on to executives, founders and anyone carrying an ambitious project. Every appearance is built to order, on request.
Personal reply within 48 h · No commitment
- Ten years as a professional racing driver
- Co-founder of Laffite Automobili
- Hypercars styled by Giugiaro
- French & English, Monaco and worldwide
A rare experience, passed on unfiltered.
Few business leaders have raced at the highest level, absorbed the abrupt end of a career, rebuilt everything in another country, then founded a hypercar house styled by the greatest living Italian designer. Bruno Laffite does not deliver theory: he opens the logbook, decisions and mistakes included. You leave with judgement calls you can act on, not slogans.
For founders and entrepreneurs
Building a marque people want, on limited means: positioning, scarcity, narrative, product standards. How to create perceived value before you can afford to produce it, how to win over partners far larger than you, and how to hold the line when everything pushes you to compromise. The Laffite Automobili case, taken apart from the inside.
For vast, ambitious projects
Big projects almost never die from a shortage of ideas: they die from a shortage of method, funding or stamina. Coaching on structuring ambition, sequencing the milestones, assembling the right ecosystem and surviving the years with nothing visible to show. Eight years separated the first sketch from the lap of honour in Monaco.
For leadership teams
Performing under pressure, preparation, the relationship with failure and composure in decision-making: what elite sport teaches, translated into concrete business practice. A session that brings a team together and stays with them long afterwards.
Bespoke appearances
Strategic seminars and corporate conventions.
Masterclasses for future leaders.
Client events and private launches.
Exceptional evenings and private clubs.
Every appearance is built with you.
Masterclasses and coaching are not sold off the shelf: they are shaped around your context, your audience and what you actually want to achieve. The process is simple, confidential, and starts with a message from the contact page.
- 01
Tell us about your project
A few lines will do: your context, your audience, the date and place you have in mind. Nothing is fixed at this stage.
- 02
We talk it through
A confidential conversation to frame the format, the substance and the goals. It is also the moment to say what is not working on your side: that is usually where the real subject is.
- 03
You receive a proposal
A bespoke programme and a clear budget, with a personal reply within 48 hours. No commitment.
Appearances in French and English, in the Principality of Monaco and internationally. Formats range from a one-hour keynote to long-term coaching.
« You don't pass on a recipe. You pass on a standard, the one that turns a passion into an institution. »
Bruno Laffite