LM1, Atrax, DTM: anatomy of a range born to race.
Three models, one obsession: the track. Inside the logic linking the LM1, the Atrax and the DTM, from Giugiaro's line to the last damper setting.
The Laffite Desk
11 April 2026 · 1 min read
A range is never an addition of cars. It is a grammar. At Laffite, it is conjugated in three tenses: LM1, Atrax, DTM.
The line, first
It all starts with a stroke. Entrusting the line to Giorgetto Giugiaro means accepting that a hypercar should be recognised from afar, by its silhouette, before the roar.
The track as the brief
Each model answers a driver's question: how to put power to the ground, how to last the distance, how to offer pleasure without betraying rigour. The answer is measured in tenths.
« You don't design a hypercar for the car park. You design it for the clock. »
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TagsLM1AtraxDTM
